The Capital Area Tennis Association serves Austin and the surrounding metropolitan area as a non-profit community service tennis organization. CATA’s membership is composed of tennis enthusiasts who are dedicated to fostering national and international amateur sports competition through junior and adult programs that promote the sport and its benefits. Incorporated in 1974, CATA’s goal was to develop fully the tennis potential of our community with a primary aim to involve more young people in tennis and coach them in sportsmanship. Stimulating more general interest in tennis and giving advisory consultations to public officials concerning the development and maintenance of local facilities also became a focus of the organization. CATA has come to serve as a headquarters for tennis education and as a clearinghouse for information on the various local tennis programs. CATA provides a wide range of activities for players of all ages and ability levels. As a community tennis association, we promote and administer at the local level the United States Tennis Association’s national and the Texas Tennis Association’s sectional programs.

CATA’s Strategic Plan

This Strategic Plan is meant to serve as the guide to growing tennis in our CATA community using real and quantifiable goals.

Mission Statement:

To promote and develop the lifetime sport of tennis for all in order to have a happier, healthier community.

Vision Statement:

The entire CATA-wide community will have access to the sport of tennis.

Major Strategic Priorities

1. Expand Strategic Partnerships/Sponsors

(a) Expand collaborative partnerships and sponsors within our CATA tennis community to foster the growth of tennis;

(b) Provide funding, leadership, training and education to promote the growth of tennis throughout our community;

(c) CATA Capital Campaign, a community-wide fundraising campaign for additional courts.

2. Tournaments and Leagues

(a) Continue to expand and develop tennis opportunities for all ages of players;

(b) Promote player development;

(c) Increase Tournament and League participation for all ages.

3. Community Programs

(a) Increase participation by offering play opportunities and programs throughout the community.

4. Diversity and Inclusion

(a) Achieve diversity and inclusion in programs, volunteers, staff and membership that reflect the community demographics.

5. Marketing and Communications

(a) Extend and improve CATA’s communication throughout the tennis community;

(b) Extend and improve marketing initiatives throughout the community.

6. Civic and Fiscal Responsibility

(a) Attract, train and retain volunteers, Board Members and staff;

(b) Maintain financial strength by generating new revenues and allocating funds judiciously;

(c) Hold the board, committee leadership, volunteers and staff members accountable for achieving their objectives.

7. Encourage Good Sportsmanship at all levels

(a) Partner with organizations that promote good sportsmanship and character-building;

(b) Reward good sportsmanship in junior and adult events;

(c) Model good sportsmanship at the staff and board level in the office, on the court, and in the community.

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